Steve Jobs Quotes

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple

Things don’t have to change the world to be important

You can’t connect the dots looking forward; you can only connect them looking backwards

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, the profits will follow

My model for business is The Beatles: They were four guys that kept each other's kind of negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts

If today were the last day of my life, would I want to do what I am about to do today

Everybody in this country should learn how to program a computer, because it teaches you how to think

We are inventing the future

I'm as proud of what we don't do as I am of what we do

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected

Focus is about saying no

People who know what they’re talking about don’t need PowerPoint

For the past 33 years, I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today

You’ve got to put something back into the flow of history

We're just enthusiastic about what we do

I want to make a ding in the universe

We’re here to make something wonderful. What else is there

You’ve got to start with the customer experience and work back toward the technology—not the other way around

Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on

Our goal is to make the best devices in the world, not to be the biggest

You have to be burning with an idea, or a problem, or a wrong that you want to right

Overnight success stories take a long time

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could

The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything

The most compelling reason for most people to buy a computer for the home will be to link it into a nationwide communications network

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it

You’ve baked a really lovely cake, but then you’ve used dog shit for frosting

The people who are crazy enough to think they can change the world are the ones who do

I'm the only person I know who’s lost a quarter of a billion dollars in one year. It’s very character-building

Everyone here has the sense that right now is one of those moments when we are influencing the future

You have to be ruthless if you want to build a team of A players

We’re just two guys in a garage trying to do something great

Sometimes life hits you in the head with a brick. Don’t lose faith

Your customers don’t care about your product. They care about themselves, their hopes and ambitions

I want to put a ding in the universe

Innovation distinguishes between a leader and a follower

Great things in business are never done by one person. They're done by a team of people

We're here to put a dent in the universe

It’s only by saying no that you can concentrate on the things that are really important

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them

It’s not a faith in technology. It’s faith in people

I've always wanted to own and control the primary technology in everything we do

For most of my life, I’ve felt that there must be more to our existence than meets the eye

Let’s go invent tomorrow rather than worrying about what happened yesterday

I’d rather be a pirate than join the navy

Details matter, it’s worth waiting to get it right

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life

Design is not just what it looks like and feels like. Design is how it works

Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them

We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products

It's more fun to be a pirate than to join the navy

It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too

Innovation is saying no to a thousand things

We’ve got to make the small things unforgettable

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations

You’ve got to find what you love... The only way to do great work is to love what you do

Creativity is just connecting things

We're just enthusiastic about what we do

I’ve always felt that if you’re going to put your name on something, you should make sure it’s the best

I want to put an unforgettable mark on the universe

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next

We're building tools that amplify a human ability

My job is not to be easy on people. My job is to make them better

The people who are crazy enough to think they can change the world are the ones who do

Picasso had a saying—good artists copy, great artists steal—and we have always been shameless about stealing great ideas

Real artists ship

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life

I would trade all of my technology for an afternoon with Socrates

We’re here to put our dent in the universe. Otherwise why else even be here

If you look really closely, most overnight successes took a long time

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas

Quality is more important than quantity. One home run is much better than two doubles

You have to act. And you’ve got to be willing to fail... if you’re afraid of failing, you won’t get very far

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time

Your time is limited, so don’t waste it living someone else’s life

People judge you by your performance, so focus on the outcome

It's not about pop culture and it's not about fooling people; we figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it too

We're just enthusiastic about what we do

I don’t really care about being right, I just care about success

The only thing that works is management by values

You have to trust in something — your gut, destiny, life, karma, whatever

I’m not dismissing the value of higher education; I’m simply saying it comes at the expense of experience

I've always thought of myself as a humanities person as a kid, but I liked electronics... And I always thought that somehow they would intersect later in life

The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything

It’s a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us

People judge you by your performance, so focus on the outcome

The journey is the reward

Picasso had a saying—'good artists copy, great artists steal'—and we have always been shameless about stealing great ideas

When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. But life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use

My model for business is The Beatles: They were four guys that kept each other's kind of negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts

We're going to reinvent the phone

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work

It comes down to trying to expose yourself to the best things that humans have done and then trying to bring those things into what you are doing

We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life

Real artists ship

Computers themselves, and software yet to be developed, will revolutionize the way we learn

It's not about pop culture and it's not about fooling people... We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too

Everyone here has the sense that right now is one of those moments when we are influencing the future

It comes down to trying to expose yourself to the best things that humans have done and then trying to bring those things into what you are doing

My passion has been to build an enduring company where people were motivated to make great products

Getting fired from Apple was the best thing that could have ever happened to me

Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them

You’ve got to put something back into the flow of history

It comes down to trying to expose yourself to the best things that humans have done and then trying to bring those things into what you are doing

I’m not dismissing the value of higher education; I’m simply saying it comes at the expense of experience

It’s not done until it ships

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time

Creativity is just connecting things

I think this is the start of something really big. Sometimes that first step is the hardest one, and we’ve just taken it

We've got to make the small things unforgettable

Details matter, it's worth waiting to get it right

You’ve got to find what you love. The only way to do great work is to love what you do

I would trade all of my technology for an afternoon with Socrates

We’re going to reinvent the phone

We're going to make some mistakes. But none of them are going to be because we didn't try hard enough

We’re here to make a dent in the universe. Otherwise why even be here

Computers themselves, and software yet to be developed, will revolutionize the way we learn

It’s more fun to be a pirate than to join the navy

Deciding what not to do is as important as deciding what to do

We're just enthusiastic about what we do

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could

It’s not done until it ships

My job is to not be easy on people. My job is to make them better

Great things in business are never done by one person. They're done by a team of people

I always thought of myself as a humanities person as a kid, but I liked electronics... And I always thought that somehow they would intersect later in life

Computers themselves, and software yet to be developed, will revolutionize the way we learn

I don't really care about being right, I just care about success

I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me

We’re just enthusiastic about what we do

I always thought of myself as a humanities person as a kid, but I liked electronics... And I always thought that somehow they would intersect later in life

I've always wanted to own and control the primary technology in everything we do

Stay hungry. Stay foolish

It’s more fun to be a pirate than to join the navy

It’s technology married with liberal arts, married with the humanities, that yields us the results that make our hearts sing

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work

If you act like you can do something, then it will work

Design is not just what it looks like and feels like. Design is how it works

I've always thought that if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next

You have to trust that the dots will somehow connect in your future

I’m convinced that the only thing that kept me going was that I loved what I did

The journey is the reward

The only way to do great work is to love what you do

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time

People who know what they’re talking about don’t need PowerPoint

Innovation is saying no to a thousand things

Quality is more important than quantity. One home run is much better than two doubles

The only way to do great work is to love what you do

We're not going to be the first to this party, but we're going to be the best

The only problem with Microsoft is they just have no taste

Deciding what not to do is as important as deciding what to do

We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products

If you look really closely, most overnight successes took a long time

Creativity is just connecting things

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me

We're gambling on our vision, and we would rather do that than make 'me-too' products

My job is to not be easy on people. My job is to make them better

My model for business is The Beatles: They were four guys that kept each other’s negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations

Advertising is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us

People with passion can change the world for the better

I'm the only person I know who’s lost a quarter of a billion dollars in one year. It’s very character-building

People think your brand is what you tell them it is, but really your brand is what people tell each other it is

Details matter; it’s worth waiting to get it right

People who know what they’re talking about don’t need PowerPoint

I’d rather gamble on our vision than make ‘me-too’ products

Creativity is just connecting things

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance

Picasso had a saying—good artists copy, great artists steal—and we have always been shameless about stealing great ideas

My model for business is The Beatles: They were four guys that kept each other’s kind of negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts

It’s technology married with liberal arts, married with the humanities, that yields us the results that make our hearts sing

Your time is limited, so don’t waste it living someone else’s life

We are here to put a dent in the universe

My self-identity does not revolve around being a businessman, though I recognize that's what I do

My job is to not be easy on people. My job is to make them better

The only problem with Microsoft is they just have no taste. They have absolutely no taste, and I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products

Your customers don’t care about your product. They care about themselves, their hopes and ambitions

When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. But life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use

If you act like you can do something, then it will work

I would trade all of my technology for an afternoon with Socrates

You have to be burning with an idea, or a problem, or a wrong that you want to right

We're going to make some mistakes. But none of them are going to be because we didn't try hard enough

You have to act. And you’ve got to be willing to fail... if you’re afraid of failing, you won’t get very far

The most compelling reason for most people to buy a computer for the home will be to link it into a nationwide communications network

Don’t let the noise of others’ opinions drown out your own inner voice